Creative Director
Brand Consultant
17+ Years of Design Craft

Your brand deserves more than "good enough."

You built a real business. Your brand should reflect that. I bring 17 years of formal design training, agency strategy, and real-world brand building to help you go from blending in to standing out. Everything is delivered in Canva so your team stays in control long after we work together.

Trusted by 80+ founders and marketing teams across the Caribbean and beyond

3D Canva design workspace
Brand kit ready
Delivered in 2 days
Avg. turnaround
48h
Brand IdentityDesign ReviewsPitch DecksSocial TemplatesBrand RefreshCanva TrainingCreative DirectionBrand IdentityDesign ReviewsPitch DecksSocial TemplatesBrand RefreshCanva TrainingCreative DirectionBrand IdentityDesign ReviewsPitch DecksSocial TemplatesBrand RefreshCanva TrainingCreative Direction

What you get

Stop settling for generic.
Start showing up like you mean it.

Most businesses lose clients before a conversation even happens, because their brand looks like everyone else's. I bring 17 years of design school training, agency-level strategy, and hands-on brand building to give you a visual identity that earns trust on sight. Everything is built in Canva so your team can own it, edit it, and scale it.

Canva

A brand identity that does the selling for you

Your complete visual foundation: logo system, color palette, typography, and a fully loaded Canva Brand Kit your team can actually use. Not just "a logo" but a strategic system designed by a trained creative director to build instant recognition and trust with your ideal clients.

Post, pitch, and present without second-guessing

Editable, on-brand Canva templates for social media, proposals, pitch decks, and everything in between. Built so anyone on your team can create polished, professional content without a designer on speed dial. Your brand stays consistent even when you are moving fast.

A creative director in your corner, every month

This is the subscription that changes everything. Every month, I personally review your team's designs before they go live. I catch what untrained eyes miss: weak hierarchy, off-brand colors, amateur typography. Think of it as having a senior art director on retainer at a fraction of the cost.

Evolve your brand without starting over

Your brand has equity. Customers already recognize it. I modernize, tighten, and sharpen your visual identity for where your business is going next, without throwing away what already resonates with your audience.

Senior graphic designer
17+
Years in design
Hi, I'm Beca!

Meet your creative director

17 years of craft. Zero ego. All heart.

Every brand and every asset I touch is backed by over seventeen years of formal design training and professional experience across global agencies, in-house corporate teams, and independent consultancy. I have built brands for startups, led creative direction for established companies, and helped over 80 businesses look like the real deal they actually are.

But here is what makes this different: I believe design is stewardship. Every project gets the same strategic thinking and meticulous attention that a top agency would deliver. I just do it without the overhead, the jargon, or the ego.

I work primarily in Canva because your team should be able to own and edit your brand long after our project ends. But make no mistake: what goes into every template, every layout, every color choice is 17 years of typography, composition, color theory, and strategic thinking. Canva is the delivery vehicle. The craft is the difference.

  • Strategic creative direction on every deliverable
  • Typography, color, and composition handled with trained precision
  • Built so your team can edit and create confidently in Canva
  • Brand guidelines that actually get followed
Upwork
Top Rated Plus
100%
Upwork
Job Success Score

How it works

From "I need help" to "I love my brand" in three steps.

01

Discover

Discovery Call

A 20-minute call where I learn your business, your audience, and what is not working right now. No sales pitch. No fluff. Just clarity on what your brand actually needs to start converting.

02

Design

Creative Direction

I develop your brand identity system, branded templates, and visual direction with the same strategic rigor I would bring to an agency client. You get creative direction, revisions, and a finished Canva Brand System ready for your team.

03

Deploy

Launch & Scale

You receive your complete brand system, editable templates, and a walkthrough so your team can create confidently from day one. Need ongoing design reviews? That is what the Studio subscription is built for.

Selected work

Brands that stopped blending in.

Watch

See the difference a trained eye.

A quick look at how I work, what I deliver, and why strategy behind design matters more than aesthetics alone.

Kind Words

They came in overwhelmed. They left on-brand.

Real words from founders, marketers, and creative leads who stopped settling for "good enough."

WhatsApp
WhatsApp message from Maya Hernandez
Email
Email from Marcus Bell about Meta ads CTR jump
Pull quote
Pull quote from Daniel Whitfield
WhatsApp
WhatsApp message from Priya Nair
Email
Email from Rohan Mehta about presentation decks
Pull quote
Pull quote from Sophie Laurent

Verified & Trusted On

Upwork Verified

Top Rated Plus

LinkedIn Proficient

Active Professional Network

Meta Ads Verified

Business Partner

Investment

Senior-level design. Accessible to any region.

Good design should not be gatekept by geography. Every tier gives you access to a creative director with 17+ years of experience, not a junior designer learning on your dime. Pricing is structured so businesses in Trinidad, Toronto, and everywhere in between can access the same quality.

Start here · The main offer

Most popular

Brand System

Your complete brand foundation, designed by a creative director and built for your team to run with. Logo system, color, typography, and a fully loaded Canva Brand Kit your team can actually use.

$225
One-time
  • Logo system
  • Color and typography
  • Canva Brand System setup
  • 10 branded starter templates
  • Delivered in 2 days
Buy with PayPal

Consultancy

Project

For businesses that need hands-on strategic brand guidance, workshops, or team training.

Custom
  • Brand strategy
  • Workshops
  • Team training
  • Guideline systems
Get started

Creative consultancy tiers

Your creative director on call, every month.

This is not a design-on-demand service. This is expert oversight. Every subscription includes hands-on design reviews where I personally refine your team's work so your branding, layout, and visual standards stay consistent and on-brief. You create. I elevate.

One-time $14.95 setup fee

Studio Starter

/month
$99
  • 12 design reviews per month
  • 48h turnaround
  • Ongoing creative direction
  • Pause anytime

Studio Growth

/month
$150
  • 35 design reviews per month
  • Priority queue
  • Senior creative direction
  • Pause anytime

Studio Unlimited

/month
$250
  • Unlimited design reviews
  • Priority queue
  • Dedicated creative direction
  • Pause anytime

Bank transfers and Wise payments are also available upon request.

Sole-trader special

Special for sole traders

A complete online home, for less than a coffee a week.

Built for sole traders and one-person businesses: a single-scroll landing page that converts, your own custom domain, and a professional business email. I build it, connect it, and hand you the keys.

Single-scroll landing page mockup
Custom domain business email mockup

Landing Page + Domain + Email

Subscription
$125
/year

+ one-time $37 setup ($37)

  • Single-scroll landing page design
  • Custom domain setup
  • Professional business email
  • Hosting included
  • Annual or monthly billing
Looking for something else?See all services at creativebeca.com

Straight talk

Is this for you? Let's find out.

This offer is not for everyone. It is built for a specific kind of business owner, the one who knows the difference between "it's fine" and "it's right."

Your brand is the first impression
you cannot take back.

Book a free 20-minute call. No pressure, no hard sell. Just an honest conversation about where your brand is, where it should be, and how to close that gap.